Theme: Mask Off

"Mask Off" dives into the duality of human nature — the raw vs. the refined, the struggles behind the smiles. TEDxNileUniversity 2025 calls for realness in a world of curated lives. It's time we celebrate the full, unfiltered human experience.

Nile University Main Auditorium
Nile University Campus - Juhayna, Square on 26th of July Corridor, Sheikh Zayed, Giza
Ground
Sheikh Zayed, Al Jīzah, 12588
Egypt

Mireille Barsoum

Mireille Barsoum is a Strategic Marketing Professional and the founder of Methodz Consulting. She is currently the Strategic Marketing Consultant at the Innovation and Entrepreneurship Center at NU, Professor of Economics at AUC, and Professor of Marketing, Positive Psychology and Critical Thinking at NU. She is the BBA program director and professor of Marketing, Business Innovation and Strategy at Monarch Business School, Switzerland. She previously held the positions of Marketing & Communications Director at Raseedy for e-payments and Nile University, and Marketing Manager at AMAN for E-Payments and Raya Social Media, Raya Holding. Barsoum is currently a Professional PhD Fellow in Strategic Marketing at Monarch Business School, Switzerland. She holds a Master of Science in Strategic Marketing from the London School of Business & Finance as well as an MBA from the Maastricht School of Management, the Netherlands. She is a certified Marketing Analyst from UC Berkeley, USA, and holds a Certificate in Marketing Strategy from Cornell University, USA.